Treehouse is a website/app that teaches users how to code, build websites and apps. The unique detail about Treehouse that separates it from other coding teaching tools is that it has a mobile app, that way professionals have no excuse to not participate and can learn on the go!
In the public relations and marketing world, web design and coding is becoming such an integral part of being a professional because of the heavy use of technology in today's world. It isn't enough anymore to be able to write and communicate. Professionals need varying skills in order to be successful. Having the ability to write code and design a website is a valuable skill that can put professionals above others in the industry and give them a competitive edge when it comes to finding jobs and growing in the industry. Companies are now searching for marketers and PR professionals that have the ability to create websites or at least maintain them in order to have a successful online presence.
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| Photo via TeamTreehouse.com |
Treehouse is dedicated to offering an experience professionals need to learn coding and web design at their own pace all while advancing them in the industry. By taking this stance, the company positions themselves differently than other code-learning sites, like Code Academy. Instead of positioning the company as one that offers coding classes, Treehouse targets industry workers that are learning to advance. This unique stance creates the perfect target audience and also allows the company to develop classes and tutorials geared toward advancing in the professional world.
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| Photo via TeamTreehouse.com |
In order to accomplish their goal, the team at Treehouse believes in teaching through many different mediums in order to give a comprehensive education.
One of the main concentrations of the program is video tutorials led by industry professionals that are up to date with the latest findings and trends in coding and design. In order to test students and keep them accountable for the information they are learning, the program offers quizzes and challenges. Treehouse also offers a reward system to encourage users to keep working.
Treehouse offers a free month-long trial in order to test out the program to see if it's the right fit or each user. From there, a user can purchase the Basic program, which is $25 a month or the Pro program, which is $49 a month.
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| Photo via TeamTreehouse.com |
One of the unique aspects of Treehouse is that the lessons are not only offered online, but through the Treehouse iPad app as well. This allows professionals with demanding jobs to work on the go.
A company like this is vital in the advancement of industry professional, and is extremely useful for marketers and PR professionals. In the coming years, the ability to design websites and code will be a necessary qualification for many positions and companies like Treehouse are coming out at exactly the right time.
This is definitely a great resource for PR professionals. I think I might even check it out...
Until next time,
Nikki Darling
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